About us

We are professional photographers sharing real-world experience from commercial projects, education, and everyday practice.

The journey behind Jiri Lizler’s work

My journey into photography began with curiosity.
I remember studying the work of leading photographers and wondering how images like that were even possible. What pushed me forward was a constant need to understand why things work — and to test my own limits.

Over time, I found my direction: architectural photography with a strong focus on hospitality.

The beginning was anything but easy. And despite how it may look today, it never truly became easy. For years, my process was built on searching for the right information, testing ideas, failing, and starting again. Progress came slowly — through persistence, repetition, and learning the hard way.

“Success requires consistent work, learning from your own mistakes, building the right connections, and maintaining faith — even during moments of failure.” — Jiri Lizler

There was no shortcut or simple formula. What it required was patience, discipline, and long-term effort. A turning point came when I had the opportunity to prove myself — opening the door to projects for five-star hotels in the Czech Republic and abroad, including brands such as St. Regis, The Ritz-Carlton, Six Senses, and Hyatt.

I’m often asked how to work internationally and build long-term contracts. The answer has remained the same over the years:
long-term success is built on consistency, self-reflection, strong professional relationships, and resilience — especially when things don’t go as planned.

These topics are also explored in our podcast, where we talk openly about the reality behind professional photography.

There was no shortcut and no simple formula for instant success. What it required was determination, patience, and sustained effort. Then came a turning point — an opportunity to prove myself. That moment opened the door to projects for five-star hotels both in the Czech Republic and internationally, including brands such as St. Regis, The Ritz-Carlton, Six Senses, and Hyatt.

I’m often asked about working internationally and securing contracts abroad. That’s one of the reasons these topics are also explored in our podcast. In simple terms, the answer has always remained the same: long-term success is built on consistency, self-reflection, strong professional relationships, and resilience — even when things don’t go as planned.

These are just some of the clients I’ve had the privilege to work with:

logo microsoftlogo the ritz carltonlogo warner bros discoverylogo chanellogo st regis hotels and resortslogo andazlogo W hotelslogo kempinskilogo jw marriottlogo mcdonaldsihg hotels and resorts logologo marriotlogo six senseslogo the luxury collectionlogo sheratonlogo hyattlogo grand hyattautograph collection hotelslogo capital onelogo kauflandlogo falkensteiner hotels and residenceslogo alza czlogo tribute portfoliologo courtyard

About Jiri

Jiri Lizler

Jiri Lizler is an award-winning Czech commercial photographer specializing in luxury hotels, architecture, and interiors. His work has been featured in prestigious international media including Condé Nast Traveller, Forbes, Vanity Fair, and The Times.

Through collaborations with iconic brands such as St. Regis, The Ritz-Carlton, Microsoft, and CHANEL, Jiri has established himself among the most respected professionals in hospitality photography worldwide. He is the recipient of multiple international awards and an officially approved photographer for the Marriott and Hyatt hotel groups, working globally.

Jiri’s success is built not only on technical precision and attention to detail, but on his ability to capture the atmosphere, emotion, and unique story of each space and brand. He believes that high-quality visual presentation is a decisive factor in today’s competitive environment.

Alongside commercial commissions, Jiri is deeply involved in creative projects and education, where he inspires both emerging and experienced photographers to develop their own visual language, push boundaries, and approach photography with confidence and purpose.

Mission of the JL edu project

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1. Making professional photography knowledge accessible

Much of the real-world knowledge behind advertising, real estate, architectural, and product photography never leaves photographers’ drawers. While the internet is full of courses, advice, and inspiration, not everything works in real commercial practice. That’s exactly why we decided to share what truly does.

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2. Supporting the next generation of photographers

When we were starting out, having access to an experienced mentor would have made an enormous difference. At the time, there was no one at this level to turn to. Our goal is to help you grow faster — without relying on years of trial and error.

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3. Building a community around photography

Around Jiri Lizler EDU, we’ve built a strong and supportive community of photographers. People share knowledge, exchange feedback, help with real projects, and often collaborate on assignments.This community motivates us to keep creating high-quality content and to push the platform forward.

Contact us

Have a question? Interested in working together — or just want to say hello?Feel free to reach out. We’d love to hear from you.

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