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Principles of personal data processing
1. The controller of personal data pursuant to Article 4 (7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as “GDPR”) is Jiří Lízler, Company ID: 03206980 with registered office of Jan Harrach 129, 514 01 Jilemnice (hereinafter referred to as “Administrator”).
2. The contact details of the administrator are:
- address: Jan Harrach 129, Jilemnice 514 01
- E-mail: lucy@jirilizler.com
3. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified directly or indirectly, in particular by reference to a specific identifier, such as a name, identification number, location data, network identifier or to one or more specific elements of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.4. The controller did not appoint a data protection officer.
### II. Sources and categories of personal data processed
1. The Controller processes the personal data that you have provided to him/her or the personal data that the Controller has obtained as a result of fulfilling your order.
2. The Controller processes your identification and contact data and the data necessary for the performance of the contract.
### III. Legal reason and purpose of processing personal data
1. The legal grounds for processing personal data are:
- performance of the contract between you and the controller pursuant to Art. 6 (1) (b) GDPR,
- the controller's legitimate interest in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Art. 6 (1) (f) GDPR,
- your consent to the processing for the purpose of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Art. 6 para. 1 lit. a) GDPR in conjunction with § 7 para. 2 of Act No. 480/2004 Coll., on certain information society services, in the event that there has not been an order for goods or services.
2. The purpose of processing personal data is:
- the processing of your order and the exercise of the rights and obligations arising from the contractual relationship between you and the controller; when ordering, the personal data necessary for the successful execution of the order (name and address, contact) are required, the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data it is impossible to conclude or fulfill the contract by the controller,
- sending commercial messages and doing other marketing activities.
3. On the part of the controller, there is no automatic individual decision making within the meaning of Art. 22 GDPR.
### IV. Data Retention Period
1. The controller retains personal data:
- for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the controller and to assert claims arising from these contractual relations (for a period of 15 years from the termination of the contractual relationship).
- for a period until the consent to the processing of personal data for marketing purposes is withdrawn, not more than 15 years, if the personal data are processed on the basis of consent.
2. After the period of storage of personal data, the controller will delete the personal data.
### IN. Recipients of personal data - suppliers
Recipients of personal data are persons:
- involved in the delivery of goods/services/implementation of payments under the contract,
- providing services for the operation of the e-shop (hosting) and other services related to the operation of the e-shop,
- providing marketing services,
- ensuring payments and transportation.The controller intends to transfer personal data to a third country (to a country outside the EU) or to an international organization. Recipients of personal data in third countries are providers of mailing/cloud services.
### VI. Your rights
1. Under the terms of the GDPR, you have:
- the right to access your personal data,
- the right to rectification of personal data, or restriction of processing,
- the right to erasure of personal data,
- the right to object to processing,
- the right to data portability,
- the right to withdraw consent to processing in writing or electronically to the address or email of the controller specified in art. III of these conditions.
2. You also have the right to lodge a complaint with the Office for Personal Data Protection if you believe that your right to the protection of personal data has been violated.
### VII. Terms of security of personal data
1. The Controller declares that it has taken all appropriate technical and organizational measures to safeguard personal data.
2. The Controller has taken technical measures to secure data stores and repositories of personal data in paper form.
3. The Controller declares that only persons authorized by him have access to personal data.
### VIII. Final provisions
1. By submitting an order from the online order form, you confirm that you are familiar with the terms and conditions of personal data protection and that you accept them in their entirety.
2. You agree to these terms and conditions by ticking the consent form via the Internet form. By checking your consent, you confirm that you are familiar with the terms and conditions of privacy and that you accept them in their entirety.
3. The Administrator has the right to change these terms and conditions. The new version of the Privacy Policy will be published on its website and will also send you a new version of these terms to your email address provided by you to the Controller. These terms will become effective on 24.1.2023.